When Obie launched in 2017, selling insurance directly to customers via the website, our focus was clear: make insurance simpler, faster, and more affordable for real estate investors. But as our industry transformed and our community of partners and policyholders grew, we recognized the need for a fresh identity—one that captures who we are today and where we're heading.
Our new visual identity is at the heart of Obie’s brand evolution, featuring a simple yet meaningful symbol that embodies our vision of progress and collaboration.
Alongside these visual updates, we've also refreshed how we communicate—less jargon, more clarity, and messaging designed to empower rather than overwhelm.
This rebrand marks a turning point for Obie. We're here to protect, support, and inspire real estate investors and the partners who make their success possible. With our team of insurance experts ready to handle your coverage needs, you can confidently focus on what you do best—moving property investments forward.
Why Rebrand Now?
The insurance landscape is shifting. Real estate investors face rising costs, stricter compliance requirements, and a growing need for coverage that doesn’t slow them down. Traditional insurance has often been a roadblock rather than a resource, making it harder for investors to stay focused and keep building.
Obie has always been about simplifying insurance—but as our platform grew, we saw an opportunity to do more. We’ve evolved beyond speed and affordability to focus on seamless integration, intuitive experiences, and expert-backed coverage tailored to investor needs.
What We Heard, How We Evolved
We listened closely to real estate investors, lenders, property managers, agents, and industry partners—the people who rely on Obie daily.
“Obie should feel seamless, intuitive, and built for the way investors work,” they said.
Through conversations, surveys, and extensive deep industry research, one theme became clear: Insurance should fit into the real estate journey—not disrupt it.
We took that feedback to heart, ensuring that our brand reflects what investors need most: expert guidance, seamless technology, and an insurance experience that moves at their pace.
Design That Takes Flight
Obie’s new visual identity is rooted in a simple idea: progress. We wanted a brand that reflects the momentum real estate investors work hard to maintain in their business and our commitment to continuously improving the insurance experience.
Like a well-folded paper airplane, insurance should be precise, efficient, and built to go the distance.
But this rebrand is more than an evolved logo—it’s about how Obie feels at every touchpoint. Our new color palette brings this vision to life. Deep Cypress and Firefly convey trust and stability, while Zomp adds a fresh, modern feel. A touch of Electric Lime serves as an accent—bold, energetic, and never overwhelming, just like the experience we aim to provide.
A New Way to Talk About Insurance
A fresh look is just the start. Alongside our new design, we’ve refined how we communicate—ditching industry jargon in favor of clarity and replacing complexity with confidence. Because insurance should be straightforward and not overwhelming.
But don’t get us wrong—we’re still the experts. We know the details matter, especially when it comes to compliance, risk management, and ensuring policies meet the right standards. That’s why our approach is about striking the right balance—providing transparency for investors and precision where it matters for our partners and agents.
A Better Experience for Our Customers
While we are fond of the new, mature aesthetics, we are most proud of improving every interaction with Obie.
From our website to our quoting platform, we’ve fine-tuned the experience to be more intuitive and user-friendly.
- For real estate investors, this means clearer insights, faster access to coverage, and confidence that their properties are protected.
- For lenders, agents, property managers, and our partners, it means seamless compliance solutions, automated workflows, and instant access to the right coverage options.
More Than Coverage—A Commitment
A brand is never finished. It’s something you grow into—something you earn.
What you see today is a clearer reflection of the work already happening at Obie. The late-night product updates. The questions from partners that reshaped how we deliver. The moments when insurance quietly did its job so our customers could keep doing theirs.
We’re proud of where this brand takes us, but we’re even more proud of what it makes possible—for the investors building what’s next and for the teams behind them, ensuring nothing stands in the way.
Thank you for trusting us with what matters most.
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